Figure-Ground
The figure stands out well over the white background. It is very easy to identify what the important elements of the map are. The tones used look nice.
Legibility
The title is large and legible, which is great. The text on the rest of the map is slightly hard to read. It would be more legible to use a uniform font for the text used in the map.
Clarity
Elements in the map are clear and easy to distinguish between. Some of the proportional symbols are very large, making it hard to see the base map.
Balance
The appearance of the map is somewhat bland. Most of the space in the map is filled, but it could be rearranged to be more visually pleasing. It is nice that they included design elements around the figure, but they could be tweaked to look more appealing.
Visual Hierarchy
The proportional symbols stand out very well and they are obviously the most important part of the map. Using a lighter blue tone for the states might be a good idea, seeing as the tone has no relevance or meaning in the map. It is very easy to see which states had high numbers of lynching.
Source: frostburg.edu
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